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Research papers

The contribution of research to new product development in package tour operating

This paper describes the varying roles of market research in the development of new package holiday products and the contribution research has made to this process at Thomson Holidays. Following a short introduction, the paper goes on to discuss the...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Cathy Riley
June 15, 1983
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Citation

Riley, C. (1983a, June 15). The contribution of research to new product development in package tour operating. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-contribution-of-research-to-new-product-development-in-package-tour-operating


Research papers

Research to aid the design of cost-effective holiday brochures

Survey research has played a central role in the development of the Thomson Holidays brochure style. This paper looks in detail at research conducted at two stages in this development when the approach to the brochure design was reviewed and will...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Cathy Riley, Nigel Spackman
Company: Harris Interactive (Europe)
September 1, 1978
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Citation

Riley and Spackman (1978a, September 01). Research to aid the design of cost-effective holiday brochures. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-to-aid-the-design-of-cost-effective-holiday-brochures